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商品編號： 9-811-041 出版日期： 2010/12/13 作者姓名： Eisenmann, Thomas R.;Wagonfeld, Alison Berkley 商品類別： Entrepreneurship 商品規格： 29p 再版日期： 2014/11/10 地域： California 產業： Financial service sector 個案年度： 2006 - 2010
商品敘述：
After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake''s assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments and communicate with each other about their portfolio strategies. The case recounts key decisions made by founder and CEO Steve Carpenter, including several "pivots" -- shifts in business model, position, and strategy -- made by Cake''s team in response to market feedback.
涵蓋領域：
Business models;Entrepreneurship;Internet
相關資料：
, (9-814-121), 11p, by Thomas R. Eisenmann
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